According to the National Automobile Production and Sales Data provided by the CCC, the national car sales in December 2017 reached 1.32 million, up 11.6% from the previous quarter and slightly down 2.3% year-on-year. In the same period, the vehicle quality network received 3,374 valid complaints from the owners for cars, a slight increase from the previous quarter and a sharp increase of 46.4% year-on-year. The data shows that although the problem of transmission abnormal noise has been ranked lower, the related complaints still exceed 300, and it is still the complaint area. In addition, problems such as abnormal engine noise, large engine noise, abnormal braking system, and malfunction of audio and video systems are also the focus of consumer complaints, and the number of related complaints exceeds one hundred. As a whole, the TOP30 models in this issue have not changed much from the November list, including 5 new models, 1 independent brand, and 4 joint venture brands. Among them, Beijing Hyundai Motor once again entered the sales list after a lapse of 9 months, and Beijing Hyundai Leading Group accidentally rushed into the Top 10 of the TOP list, indicating that the Korean brand has already shown signs of bottoming out; in addition, Beijing Automotive New Energy EC The series has been listed in the TOP30 list for two months in a row, and its sales volume is more than 10,000. The tide of new energy auto industry seems to have been overwhelming. The Top 3 in this month’s TOP30 list is consistent with that of last month. Long Yat was able to sit at the throne of sales with 45,054 units. Both Sylphy's and Yinglang’s sales this month also stood above 40,000 units. Geely emperors once again ranked among the top ten this month and ranked eighth with a good performance of 22090. This is also the best ranking Geely has achieved in the past two years. It is worth noting that the Baojun 310 rushed into the top five, and the performance of the 35048 vehicles also created a new high since its launch. The “God Car†temperament was exposed. In addition, on this month's TOP30 list, a total of six models with independent brands were selected, one more than the previous month, which is Ariza 5, which is also Ariza 5 since June 2017, a lapse of 5 months. Re-enter the list. Data point of view: 1. The oldest friend Fuxi Dongfeng Nissan Tianqi glow second spring Recently, Camry and Accord have completed the product replacement. As one of the oldest Japanese mid-size cars, Tianyi has not moved. With the continuous decline in product competitiveness, many of Tianwei’s original advantages have disappeared, which is a bit of a pity. Despite this, Tianhe, which has entered the end of the cash product lifecycle, still brought us a little surprise at the end of 2017. In December, the sales volume once again reached more than 10,000 units and created a new monthly sales volume for 2017. Create the highest monthly sales of this generation of products. From the sales volume complaints chart of Tianzhu in the past year, we can see that in 2017, the sales curve of Tianyi has shown some ups and downs, but on the whole, it still shows a trend of going high. It is not an exaggeration to describe it as “oldâ€. Judging from the amount of complaints in the past year, it basically maintained a relatively stable situation, and quality word of mouth has entered a relatively stable period. It can be foreseen that once Tianchao is completed and replaced, the product power will be greatly increased, which will inevitably lead to a rapid increase in sales volume. It has been reported that the new Nissan Teana will meet with us in 2018, and the competition for the top three cars in the Japanese midfield will be intensified again. 2, to sell or to reputation? Lang moving into a dilemma In the second half of 2017, Korean brands that had been quiet for half a year gradually showed signs of recovery. Sales of Korean brand products headed by Beijing Modern Leading and Famous Figures began to gradually increase. As the sales of Beijing Hyundai, Lang's sales began to gradually ebb out of the bottom, and once again in December sales exceeded 15,000, which was a matter of gratification, but it was once again overshadowed by the high volume of complaints. Lang Lang's quality of word of mouth fell into a trough. In fact, in response to the problems with the Lang model, the vehicle quality network had two reports in June and November 2017. They were “Langdong's deep quagmire, Beijing Modern Steering System’s failures†and “MOBISâ€. The black screen of the Beijing Modern Lang Lang was again criticized by owners. Surprisingly, the products that are frequently criticized by consumers have not received enough attention from Beijing Hyundai manufacturers. As a result, the amount of complaints has grown significantly in a short period of time, which has seriously affected the quality reputation of Beijing Hyundai. Perhaps this is also related to the decline in the sales of Korean brands this year. The manufacturers are already busy, and there is still time for quality reputation. To sell or to have a reputation for quality, in fact, for any car manufacturer, it is a dilemma, and we will only wait and see how Lang will choose the future. 3, the perfect ending Geely emperor sword 2018 For Geely in 2017, it was definitely a year of fame and fortune. The brand's influence has been continuously enhanced. The product strength of its products has been continuously enhanced. The annual sales volume is the goal of exceeding the adjusted target of 1.1 million units. It is indeed worth congratulating. As a hot-selling model of Geely, Dorsett not only reversed its sales volume in 2017, but also improved its quality reputation and achieved a perfect ending in 2017. Judging from its chart of volume of sales complaints in the past year, after experiencing the sales trough in May of this year, Emgrand’s sales have been on the rise and returned to “20,000 clubs†again in September, followed by three months. The sales volume also remained stable at 20,000 units. What is worthy of recognition is that in the process of increasing sales, Emgrand's complaints have been decreasing, and since August it has remained stable in single digits, and its quality of reputation has remained stable. After accumulating the momentum of sales growth and escorting with a stable quality of reputation, Dorsett’s sales performance in 2018 is worth looking forward to. According to the report, Geely Automobile's sales target for 2018 is set at 1.58 million, which is evident in its ambition with the joint venture brand. As one of the sales of Geely Automobile, Di Hao is bound to contribute a tremendous amount of power. 4, walking on the way to the top of the Arrizo 5 do not ignore the quality of word of mouth As the masterpiece of Chery’s entry into the era of product 2.0, Arrizo 5 has received a lot of attention once it is listed, and the sales volume has risen to the same high. In December 2016, it exceeded the 20,000 mark. However, after entering the year of 2017, Arrizo 5's sales fell significantly and once fell below 10,000. According to the chart of the amount of complaints it has listed so far, it can be found that the amount of complaints of Arrizo 5 has been gradually improving. According to the car quality network data, since 2017, the complaints of Arrizo 5 have been mainly focused on shock absorbers, engine and transmission noise, and the monthly complaint volume has remained high. Somewhat gratifying is that Ariza 5 seems to be back in the second quarter of this year. Sales have begun to climb all the way up. December sales reached its second highest monthly sales this year, and it also painted for 2017. A successful conclusion. However, it cannot be overlooked that in the process of rising sales volume, the amount of complaints of Arrizo 5 remains at a relatively high level, which makes people worry about their future development. Nowadays, independent brands have been running in the upward direction. Chery, as the independent brand's oldest brother, should not ignore the promotion of quality word-of-mouth at this time. If this is a hindrance, it would be worth the candle. 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